The Knot – Carley Roney & David Liu

They wanted you to quit your job, sit with your mommy, having bonbons and dream up your big day. And calling it your big day... that just wasn’t my thing.

And none of my friends were that way. All the women I know were, “It's like the '90s.” You're hip. You're forward-looking. You care about fashion. It's such a different movement among young people. And that wasn't reflected at all. It was like the industry had been left behind.

Our whole, overall attitude and the reason why we called it The Knot was that we wanted our brand to be very alternative and differentiated and not be the kind of traditional, cookie-cutter, “these are the rules to plan a wedding.” We wanted it to dare to do it differently.

—Carley Roney