My personal notes for How to Validate Your Idea and Launch to $7k in Recurring Revenue

A talk by Rob Walling from Microconf
#business#startup

Email people and ask if they could take the time to quickly give you feedback on an idea. If they say yes, send them an email in the format:

  • Idea
  • Problem
  • Example
  • Benefits
  • Price

At the end, add the line: Even if you only have time to answer with a yes or no, it would be a big help. Try to get ten yeses.

Send out a survey to the product launch list digging into what they’re looking for.

  1. Pick the right early customers
  2. Become a developer for hire
  3. Rush through creating features, but take your time getting the next customer on-boarded
  4. Build features one at a time as your customer needs them.

When you're ready to launch, send out an email with the subject XXX is Ready. After the first customer is satisfied, repeat for the second, third, fourth, etc. Make sure to include a time-limited discount.

Minimum Path to Awesome (MPA): The minimum number of steps the user needs to take in order to have that “ah ha” moment.