My personal notes for Here's How To Get More People To Care About Your Stuff

From Seeking Wisdom, a podcast by Hiten Shah and Steli Efti
#business#marketing
  1. Realize people don't care about your product.
  2. Focus on the superpower people get from using your product.

What superpower do I want to focus on? What do I want to enable others to do?

Nobody goes shopping for a new microwave because they want another big aluminum box to plug in and put on their kitchen counter. They want hot food, quickly. If people could just snap their fingers and get hit food they wouldn't need your product.