My personal notes for Cold Calling 101 for Founders
From The Startup Chat, a podcast by Hiten Shah and Steli Efti
The number one reason founders don’t cold call is they have anxiety about doing it. You have to reprogram failure as a positive.
I would, literally, have like a big jar and I would have pennies and I would say, all right, I’m going to throw a penny into this jar every time I get a no or a rejection or somebody hangs up on me on the phone. By the time this fucking thing is full, I made a ton of money and I really moved the needle in my business or in what I’m doing.