How to Launch a Behavior-Change Revolution

There are two types of forces to consider when we’re talking about behavior change.

Driving forces: forces pushing a person to change a behavior.
Restraining forces: forces preventing a person from changing a behavior.

Most of the time, when talking about behavior change, we only consider driving forces and ignore restraining forces. However, focusing on restraining forces can actually be more effective.

Instead of asking, “How can I make them change their behavior?” you ask, “Why aren’t they already changing their behavior?”